In a bold move that's set to reshape the media landscape in Australia and New Zealand, Havas has acquired indie media agency Kaimera. This acquisition is more than just a business deal—it's a strategic play to strengthen Havas's Media Network footprint in the region, bringing together scale, specialist capabilities, and cutting-edge technology.
Strengthening the Media Network
Havas's acquisition of Kaimera is designed to accelerate the deployment of Converged.AI, its group-wide AI-driven, data-powered strategy and operating system. By integrating Kaimera's proven expertise and entrepreneurial culture, Havas aims to converge creativity, media, and technology into one powerful offering. This move enhances Havas's ability to deliver measurable results for clients, reinforcing its dynamic and ambitious ANZ business plan focused on growth, entrepreneurial investment, and excellence.
About Kaimera
Founded in 2016, Kaimera has grown into a 50+ strong agency with offices in Sydney and Melbourne, and team members in Auckland. Known for crafting straightforward, customized solutions, Kaimera brings deep expertise and a strong reputation to the table. Its client roster includes notable brands such as Nando's, Scape, IMB bank, Afterpay, and BritBox, with recent additions like Taylors Wines and MG. Kaimera will join Havas Media Network and operate as "Kaimera, a Havas Company," maintaining its current offices in Surry Hills, Sydney, and South Melbourne, Melbourne.
Leadership and Integration
Kaimera's management team, led by founders Nick Behr and Trent McMillan, will report to James Wright, Group CEO of Havas ANZ. This integration boosts Havas ANZ's headcount to over 450 staff locally, marking a significant expansion. The deal aligns with Havas Group ANZ's new positioning—Deliberately Different—which emphasizes a unique integrated offering: a Village of agencies combining the agility of an Indie with the resources of a global network.
Executive Insights
Yannick Bolloré, chairman and CEO of Havas, expressed enthusiasm about the acquisition: "I'm delighted to welcome Nick Behr, Trent McMillan and the talented team at Kaimera to the Havas family. This deal reinforces our commitment to the Australian and New Zealand markets and our belief in the opportunity there with James and his leadership team."
James Wright, group CEO of Havas ANZ, highlighted the strategic importance: "The acquisition of Kaimera is a clear statement of our ambition in Australia and New Zealand. As part of our new ANZ business plan and positioning of being 'deliberately different,' we are focused on growth and entrepreneurial investment in the region."
Nick Behr, CEO and founder of Kaimera, shared his perspective: "We need to stay future-focused for our clients and our people, and Havas is the perfect partner for this next chapter. Joining Havas gives us access to greater investment, scale, resources, tools and technology, particularly in AI, while allowing us to stay true to our culture and approach."
This acquisition underscores Havas's commitment to innovation and growth in the ANZ market, leveraging Kaimera's strengths to drive meaningful results for brands across the region and beyond.
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