Overview
VisitEngland has appointed Havas London for its brand development following a series of pitches run by the Crown Commercial Service. This strategic partnership aims to enhance the visibility and appeal of England as a travel destination.
What This Means for VisitEngland
The collaboration with Havas London is expected to bring a fresh perspective to VisitEngland's marketing strategies, focusing on innovative campaigns that resonate with both domestic and international travelers. The agency will leverage its expertise in digital marketing and creative solutions to elevate the brand's image.
Implications of the Appointment
The decision underscores the importance of effective branding in the competitive travel industry. With Havas London on board, VisitEngland is poised to tap into new markets and enhance its overall brand presence, ensuring that England remains a top choice for travelers worldwide.
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