Google's Controversial Christmas Ad Sparks Outrage: Is Woke Marketing Backfiring?

Google’s Latest Ad: A Woke Misstep?

Oh, Google. Have you learned nothing? Have you failed to read the room? An Instagram post sponsored by one of the world’s largest tech companies has turned heads for being woefully woke, despite consumers consistently indicating that this type of marketing isn’t effective.

We all know that “pulling a Bud Light” has become synonymous with marketing blunders that can cost companies dearly. In an attempt to please a tiny fraction of the customer base that supports men cosplaying as women, Google’s marketing team has taken a significant risk.

The Ad Breakdown

In the ad, influencer Cyrus Veyssi discusses his dry skin:
“I’m so dry,” he laments while gazing at his reflection. “This winter dryness is not it, especially when I have so many holiday looks to pull off. Thankfully, I know just the thing.”
The scene transitions to Veyssi searching for skincare products on Google, exclaiming, “And it’s in stock nearby!” He continues, “Hydrated skin is a gift to everyone, no wrapping needed. Happy holidays to me!”

Online Backlash

Reactions online have been overwhelmingly negative:

• “Google is canceling women. Bizarre marketing strategy,” one user tweeted.
• “I’m tired of this bulls***. My ideology is whatever is necessary to stop this,” another added.

Veyssi’s partnership with Google raises eyebrows, especially following Bud Light's choice of Dylan Mulvaney for their marketing. With over one million followers on TikTok and Instagram, Veyssi’s influence is significant, but so are the risks.

A Look at Veyssi

In one TikTok video, Veyssi implores men to use products like Bounty and Windex to clean their hair from the sink post-shave, claiming it makes them “masculine” and “super strong,” all while dressed in bright red lipstick and a revealing top.

The Bigger Picture

This holiday season, consider where you spend your money and support companies that align with your values. It’s time for businesses to recognize that this type of nonsense isn’t working anymore. Bud Light must regret their choice, and it’s crucial for others to learn from this misstep.