Geely Teams Up with Havas and Dentsu to Launch Bold Marketing Strategy in Australia

Geely's New Marketing Strategy

Chinese automaker Geely has appointed Havas Host and Dentsu as part of its agency village, gearing up for a significant launch in Australia and New Zealand. This collaboration will cover various aspects including Creative, Social, Media, PR, and Website Experience, aiming to support a localized brand and product launch strategy.

Havas Host's Role

Havas has been designated as Geely Auto Australia’s lead creative, media, and social media agency. Their responsibility includes developing a new brand campaign that builds on Geely's existing global platform, inspiring consumers to ‘See The World In Full’.

Dentsu's Contributions

Dentsu will manage public relations as well as influencer and ambassador management, which includes overseeing press fleet management. Additionally, Dentsu’s experience business, Merkle, will focus on crafting Geely’s Australian digital consumer experience, enhancing interactions on the website, including pre-order and test drive bookings.

Vision for the Future

Li Lei, head of Geely Auto Australia, emphasized that Geely isn’t solely focused on manufacturing cars but is dedicated to creating a better way of living. He stated, “As we move into 2025, we look forward to offering Australians a flexible, versatile, and smart mobility choice.”

Agency Leaders' Excitement

Gayle While, CEO of Havas Host, expressed enthusiasm about partnering with Geely, stating, “We’re thrilled to have the opportunity to launch the brand into the Australian market with impact.” Meanwhile, Patricio de Matteis, CEO of Dentsu ANZ, highlighted Dentsu’s excitement about Geely’s commitment to innovation and its alignment with local customer needs.

This collaboration marks an important step for Geely as it aims to strengthen its presence in the Australian automotive landscape and deliver on its bold ambitions.