Game-Changing Marketing Tactics: How UNT Athletics Is Selling Out Stadiums with Creative Promotions
University Of North Texas Athletics1 week ago
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Game-Changing Marketing Tactics: How UNT Athletics Is Selling Out Stadiums with Creative Promotions

Marketing Strategy
sportsmarketing
ticketing
fanengagement
promotions
gameday
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Summary:

  • BOGO ticket offers and group discounts to increase attendance for the UNT vs. USF football game

  • Student initiatives include free tickets, early class release, and Maniac Madness with giveaways and scholarships

  • Partnerships with local businesses and groups for discounted ticket packages

  • Game-day experiences like halftime fireworks, themed events, and early arrival raffles to boost fan engagement

  • Season ticket holder appreciation with free additional tickets and premium perks

Exciting Updates for UNT Football Game Against USF

DENTON – UNT athletics has rolled out a series of ticket and marketing initiatives for the highly anticipated football game on October 10 at 6:30 PM against USF. This Friday night showdown is packed with special offers and experiences aimed at boosting fan engagement and attendance at DATCU Stadium.

Ticketing Promotions

BOGO Ticket Offer Take advantage of the buy one, get one free deal available in sections 110-114, perfect for bringing a friend to the game.

Bring a Group and Save Organize a group of 10 or more people to purchase tickets, and you'll receive up to two club seat tickets for a future game as a reward.

"Buy" Week Bundle Purchase a full-priced ticket for the USF game and enjoy a 30-50% discount on a ticket to the UTSA homecoming game on October 18, depending on seat location and availability.

Discounted Tickets for Groups Special rates are offered to various groups, including:

  • Youth cheer teams, who can also create and display banners at the stadium
  • DFW area schools and independent school districts
  • Apartment complexes and local HOAs
  • Northwest Texas Youth Football Association
  • ROTC

Faculty and Staff Discount UNT faculty and staff can claim two free tickets and buy additional ones through a dedicated link.

Season Ticket Appreciation Season ticket holders in the lower bowl get free additional tickets matching their season ticket count, while club seat holders receive up to two premium area tickets at no cost.

Student Tickets UNT students receive one free ticket and can buy up to four more at a discounted rate via UNTTIX.com.

Student Initiatives

Early Release UNT President Harrison Keller announced the cancellation of all classes after 12 p.m. on October 10, allowing students, faculty, and staff to join pregame festivities and the game.

Maniac Madness Students can enjoy free items like towels and shirts tossed after big plays, plus:

  • T-shirt giveaway for the first 1,000 students
  • $1,000 scholarship raffle for scanned attendees
  • Free food from food trucks (while supplies last)
  • Big prizes including a Nintendo Switch, scooter, and iPad

Student Competitions Various student organizations, such as SGA and UNT Fraternity and Sorority Life, are hosting competitions across campus for the USF game.

More Highlights

Chamber of Commerce Partnership UNT athletics collaborated with the Denton Chamber of Commerce to offer large ticket packages to local businesses.

Early Arrival Raffles Fans arriving two or more hours before kickoff (by 4:30 PM CT) are entered into raffles for prizes like autographed footballs and upgraded parking.

Halftime Fireworks A spectacular fireworks show will light up the halftime, adding to the excitement.

Game Themes The game embraces "Friday Night Lights" with Texas high school football themes and a "Darkness in the Desert" dress code, encouraging fans to wear black.

Mean Green Live Starting at 1:30 PM, enjoy a DJ on the main stage, with Cameron Hobbs performing at 3:30 PM.

Mean Green March Join the march to welcome the team into the stadium approximately two hours before kickoff, enhancing the pregame atmosphere.

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