A Major Shift in Gaming Industry Networking
International marketing agency 1SP Agency has made a strategic move by acquiring the matchmaking platform MeetToMatch. This acquisition is set to reshape how professionals in the gaming industry connect and do business.
Strengthening Capabilities in Data-Driven Networking
The deal, while undisclosed in value, will significantly enhance 1SP Agency's capabilities in data-driven networking and event technology. MeetToMatch, founded over a decade ago, serves as the platform of choice for more than 60 games events annually, including prominent gatherings like Pocket Gamer Connects and Develop: Brighton.
Vision for Integrated Marketing Solutions
Torsten Oppermann, Managing Director of 1SP Agency, shared the company's ambitious vision: "Our ambition is to support game companies across the entire marketing mix - from brand building and demand generation to sales activation and live experiences. With MeetToMatch, we now add a powerful matchmaking and event technology layer that significantly enhances how professionals connect, do business, and create value at trade shows worldwide. Together, we offer truly integrated, end-to-end marketing and business development and deal-making services from a single source."
Expanding Global Reach and Opportunities
Fedor van Herpen, co-founder of MeetToMatch, expressed excitement about the partnership: "Partnering with 1SP Agency allows MeetToMatch to scale faster, expand globally, and unlock new opportunities beyond the core games industry. For event organisers, this means greater reach, deeper connections, and increased business impact. With strong backing for continued platform development, the partnership ensures a robust, future-proof solution designed to foster meaningful business relationships. Together, we now have the financial means and development power and are building a true Swiss Army knife for doing business across the games and digital entertainment industries, and we are looking forward to announcing the next phase of the MeetToMatch platform soon."
Building a Comprehensive Marketing Powerhouse
This acquisition is part of 1SP Agency's ongoing expansion strategy. Based in Hamburg, the agency previously acquired UK communications specialist Renaissance PR in 2024 and digital marketing firm Studio CO2 the year before. These moves position 1SP Agency as a comprehensive provider of marketing and business development services for the gaming industry.
Comments
Join Our Community
Sign up to share your thoughts, engage with others, and become part of our growing community.
No comments yet
Be the first to share your thoughts and start the conversation!