Exciting News: MARKETING-INTERACTIVE Expands to Australia with Industry Veteran Matt Eaton at the Helm!

Lighthouse Independent Media has officially launched MARKETING-INTERACTIVE in Australia, marking a significant expansion for the leading source of advertising, marketing, and media intelligence in Asia. Matt Eaton, a seasoned media expert with over 15 years of experience, will lead the Australian edition as editor.

A Growing Network

Australia joins the regional network that includes Singapore, Hong Kong, Malaysia, the Philippines, Indonesia, and Thailand, enhancing the brand's presence across the Asia Pacific region. Eaton, who was instrumental in launching the Hong Kong edition in 2007, has been pivotal in shaping the publication's voice and vision.

Matt Eaton's Journey

Eaton's career path includes co-founding a digital sports media venture and significant roles in consumer publishing with Hong Kong Living and the South China Morning Post. His most recent position was as director of marketing communications at Media OutReach Newswire in Hong Kong.

Commitment to Excellence

Reporting to Evelyn Wong, group CEO, and Arek Widawski, board member, the Australian launch signifies a major milestone for MARKETING-INTERACTIVE. Wong emphasized this expansion as a way to elevate the 20-plus-year legacy of the brand, while Widawski highlighted the importance of serving marketing and advertising professionals with meaningful content and industry-leading events.

Serving Over 200,000 Professionals

With over 200,000 subscribers in the region, MARKETING-INTERACTIVE offers daily newsletters focused on market intelligence, marketing trends, and industry insights. The Australian edition aims to deliver tailored content that resonates with local professionals while adhering to the brand's standards of editorial excellence.

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