Exciting Marketing Strategies for Wednesday Season 2 Unveiled at Macy's Parade!

Netflix and Jenna Ortega’s breakout hit Wednesday is set to make a splash this Thanksgiving as it gears up for Season 2 with a special showcase at the Macy’s Thanksgiving Day Parade.

Wednesday Meets Macy’s Thanksgiving Day Parade

Netflix

During this iconic event in New York City, Wednesday will be celebrated with a themed float featuring a sculpture of Jenna Ortega’s character alongside her brother Pugsley and the sentient hand Thing.

As part of the parade's tradition, various popular shows are promoted through grand floats, balloons, and performances, making this a significant marketing moment for Wednesday.

IGN

This year marks a significant milestone as it’s the first time in 33 years that an Addams Family project has been featured in the parade, the last being in 1991 for the classic film.

In addition to the parade, Netflix has already released several videos highlighting Season 2's development, including a behind-the-scenes peek at the upcoming episodes.

When Will Wednesday Season 2 Release?

Following the immense success of its first season, fans are eagerly awaiting the launch of Season 2, which has faced delays primarily due to the Hollywood strikes of 2023. However, Netflix has now set a 2025 release date, with speculation pointing towards a Summer 2025 premiere.

Wednesday Season 2 will be streaming exclusively on Netflix.