Exciting Acquisition: SitePartners Expands Reach with BlackBean Marketing Purchase

Local Marketing Firm Acquired

Laura Norup-Boyer

An Abbotsford industrial marketing firm is making waves by expanding into the Okanagan. Recently, SitePartners has acquired Kelowna’s BlackBean Marketing, which will continue to operate under the SitePartners name. The CEO of BlackBean, Laura Norup-Boyer, now takes on the role of Vice-President of Client Success at SitePartners.

“This acquisition allows us to expand our expertise, grow our team, and enhance the value we provide to our clients,” stated Andrew Hansen, CEO of SitePartners, in a press release. “We are excited to welcome new talent and establish a presence in Kelowna, further strengthening our ability to support industrial businesses across North America.”

The acquisition of BlackBean brings significant strengths in content strategy, lead generation, SEO, web design, and tactical marketing services, which will complement SitePartners’ specialized focus on the industrial sector.

“I have long admired SitePartners for the quality of their creative work and their passion for the industrial sector,” said Norup-Boyer. “By combining BlackBean’s strengths in tactical and strategic marketing with SitePartners’ industry expertise, we are creating even greater opportunities for our industrial clients.”