DoorDash Taps Amazon Veteran Tim Castree as New CMO to Drive Global Expansion
Doordash11 hours ago
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DoorDash Taps Amazon Veteran Tim Castree as New CMO to Drive Global Expansion

Marketing Strategy
doordash
timcastree
cmo
marketingstrategy
localcommerce
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Summary:

  • Tim Castree, former Amazon EU Prime and Marketing leader, joins DoorDash as CMO.

  • He brings expertise in combining global scale with local relevance in marketing.

  • His experience in evolving brands beyond single-category relationships aligns with DoorDash's expansion into local commerce.

  • Castree replaces Kofi Amoo-Gottfried, who is stepping down after seven years to spend time with family.

DoorDash announced today that Tim Castree has joined the company as Chief Marketing Officer, effective May 18, 2026. Castree, a seasoned marketing leader from Amazon and GroupM, will lead the company's marketing efforts as it expands beyond food delivery into a broader local commerce platform.

Who is Tim Castree?

Castree most recently led EU Prime and Marketing at Amazon, overseeing brand, performance, and growth marketing across more than 15 markets. Before that, he built and led large global marketing organizations at GroupM and Wavemaker, working with some of the world's most recognized consumer brands.

What Sets Him Apart?

What sets Tim apart is his ability to combine global scale with local relevance. While customer needs are often universal, Tim understands that the way consumers experience brands is deeply shaped by local culture, expectations, and competitive market dynamics. He has spent his career helping brands build consistent global narratives while making them feel authentic and locally resonant, market by market.

The Strategic Fit

As DoorDash continues expanding its local commerce platform, Castree's experience helping brands evolve beyond a single-category relationship with customers is crucial. He understands the importance of bringing customers along in that journey, showing up in the right moments with experiences and storytelling that reflect how people actually live.

Leadership Quotes

“We're thrilled to welcome Tim Castree to DoorDash as our new Chief Marketing Officer. Tim is a deeply customer-obsessed, naturally curious leader who brings a rare intellectual rigor to every dimension of marketing, from performance and data to brand building at global scale. What sets him apart is his ability to build brands that feel genuinely local in every market, which is exactly what DoorDash needs as we continue to grow and reach new audiences around the world," said Prabir Adarkar, President and COO of DoorDash.

“What drew me to DoorDash is the mission. The idea that we live in service of local communities, local businesses, and local Dashers is a powerful and differentiated story to tell, and an incredible platform to build from. I’m excited to help tell that story in ways that feel real and relevant to people wherever they are in our brand evolution, while continuing to broaden how customers think about what DoorDash can do for them," said Tim Castree, Chief Marketing Officer of DoorDash.

Transition Details

Castree's arrival follows the planned departure of Kofi Amoo-Gottfried, who spent seven years building DoorDash's marketing function into a best-in-class, industry-awarded organization before making the personal decision to step back to spend more time with his family. Kofi was closely involved in the search and will stay through May to support the transition.

We are thrilled to welcome Tim to DoorDash as we build towards the next phase of growth.

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