Discover Why Mischief is ADWEEK's 2024 Midsize Agency of the Year: The Unignorable Brand Strategy

Mischief @ No Fixed Address has made headlines as ADWEEK's 2024 Midsize Agency of the Year, emphasizing the notion that being 'ignorable' is the riskiest move for any brand. Co-founder and chief creative officer Greg Hahn believes that to stand out, brands must create a stir and a conversation.

Bold Campaigns that Capture Attention

Over the past few years, Mischief has produced noteworthy campaigns that have garnered significant attention:

• The Goldfish’s “Chilean Sea Bass” rebrand.
• The innovative Coors Light “Time Capsule” commercial.

These campaigns exemplify the agency's commitment to bold creativity and strategic messaging that resonates with audiences. Since 2021, Mischief has consistently ranked among ADWEEK’s top agencies, showcasing its influence in the advertising landscape.

Creative Leadership

The leadership team at Mischief includes:

• CFO Anna Gomez
• CSO Jeff McCrory
• ECDs Kevin Mulroy and Bianca Guimaraes
• Kerry McKibbin, president and partner
• Anne Caceres-Gonzalez, director of people and culture
• Will Dempster, head of production
• COO Linda Colozza

These creative minds are driving Mischief's mission to ensure their clients are anything but unignorable.