Discover the Top Marketing Agencies of 2024: Who's Winning Big?

The end of the year is a time for reflection and celebration in the advertising world, especially as we look at the top-performing agencies of 2024. At B&T, we take December to reminisce about the agencies that excelled over the past year, separating media agencies into holding companies and independent shops.

Creative Agencies

Before diving into the rankings, let's highlight some honourable mentions:

• Thinkerbell had a fantastic year, securing notable wins like Hort Innovation and Pringles.
• BMF made headlines with their victory over Endeavour Group, taking a consolidated account from Thinkerbell.
• Akcelo, our Agency of the Year, also had a strong year with wins like SPC Global and Red Bull.

Bronze – Special

Special Australia had a productive year, winning significant accounts including Cricket Australia and IGA. Their ability to create compelling campaigns for these clients reflects their strength in the market.

Silver – Leo Burnett

Under new leadership, Leo Burnett has secured impressive wins, including the ANZ account and becoming the lead creative agency for Suncorp.

Gold – Accenture Song

Accenture Song took the top spot with major wins such as NRMA Insurance and Tourism Australia, showcasing their integrated creative and digital services.

Holding Company Media Agencies

Moving on to media agencies, GroupM dominated the rankings.

Bronze – EssenceMediacom

EssenceMediacom won the Queensland Government account, further solidifying their reputation in the industry.

Silver – Zenith

Zenith continued its winning streak with accounts like Spotify and Superloop.

Gold – Mindshare

Mindshare led the pack with $54 million in new business, securing accounts like Nestlé and Foot Locker.

Independent Media Agencies

Among independent agencies, Nunn Media outperformed competitors significantly.

Bronze – Nunn Media

Nunn Media scored big with the Spotlight Retail Group account, covering multiple brands.

Silver – Atomic 212°

Atomic 212° achieved notable wins with BlueScope and GWM/Haval.

Gold – Half Dome

Half Dome emerged as the top indie agency, achieving $40 million in new business, including the OES account.

We look forward to another exciting year as these agencies continue to shape the advertising landscape!