Discover the Most Controversial and Celebrated Rebrands of 2024!

A Year of Bold Rebrands

2024 has been a transformative year for rebranding, showcasing a blend of luxury car shake-ups and subtle transformations for smaller businesses and charities. Some visual identities have resonated well, while others have sparked debate.

Highlights of the Year

In our retrospective, we highlight three standout rebrands that have made waves this year:

1. Jaguar's New Identity: This rebrand has become a talking point for many, with its divisive reception. You can read more about it here.
2. Innovative Looks for Smaller Brands: While not as widely publicized, several smaller companies have successfully adopted new looks that reflect their evolving missions.
3. Charity Rebrands: Many charities have also embraced fresh identities, aiming to connect better with their audiences.

For further inspiration, check out our guides to the best rebrands by decade.

(Image credit: Jaguar)

About the Author

Daniel John is the Design Editor at Creative Bloq, covering design, branding, and lifestyle tech, and has attended notable events like Milan Design Week and Adobe Max in Los Angeles.