RRD Unveils a New Era in Marketing
RRD, formerly known as R.R. Donnelley, is making waves in the marketing industry with the launch of its 3,000-person global marketing agency. This ambitious initiative is designed to handle everything from strategy to creative and media execution.
The new agency, named Iridio, leverages cutting-edge AI, data, and analytics to drive impactful digital advertising. With a robust team ready to tackle diverse marketing needs, RRD is set to redefine how businesses approach their marketing strategies.
This transformation marks a significant evolution for RRD, a Chicago-based provider that has historically focused on marketing, packaging, print, and supply chain solutions. The establishment of Iridio emphasizes RRD's commitment to integrating innovative technologies and data-driven insights into its offerings.
- #rrd
- #iridio
- #marketingagency
- #digitaladvertising
- #ai
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