Discover How AI Will Revolutionize the TV Industry by 2025: Insights from 15 Industry Leaders

The AI Takeover in TV

Whether you love or hate to hear about it, artificial intelligence is everywhere, and it’s here to stay. In the past year, AI has dominated every industry, including television. Insiders predict that AI will lead to more personalized user experiences and AI-generated ads, changing the landscape significantly.

As part of ADWEEK’s ongoing outlook coverage for the year ahead, we asked 15 TV executives to share their predictions on how AI will impact the TV industry in 2025.

Predictions from Industry Executives

• Jay Askinasi, Roku: AI will make TV experiences more personalized, making it easier for viewers to find content and for advertisers to engage with them.

• Dani Benowitz, Magna: Expect AI-generated ads during the Super Bowl, homescreen chatbots recommending content, and a shift in subscription models affecting ad frequency.

• David Cohen, IAB: The first end-to-end AI TV campaign will emerge, marking a new era of innovation in the industry.

• Rita Ferro, Disney: AI will enable scalability in creative management across platforms, facilitating dynamic pricing and opportunities in the marketplace.

• Marcy Greenberger, UM: Advancements in contextual targeting will be driven by AI.

• John Halley, Paramount Advertising: AI will facilitate hyper-personalized TV experiences, including interactive storytelling and instant content creation.

• Kim Kelleher, AMC Networks: AI will allow for intelligent ad insertion in previously non-ad-supported content.

• Kevin Krim, EDO: AI tools will transform workflows and enable algorithmically optimized campaigns.

• Liz Leonard, PMX Lift: AI will enhance deal-making processes and compliance strategies across industries.

• Mark Marshall, NBCUniversal: Expect a shift to a multicurrency marketplace, enhancing precision for marketers.

• Kate Monaghan, Horizon Next: AI will personalize both content and advertising more effectively.

• Alan Moss, Amazon Ads: AI will democratize advertising offerings, allowing brands to create custom ads quickly.

• Michael Scott, Samsung Ads: AI will reshape brand-consumer connections, enabling personalized viewing experiences.

• Donna Speciale, TelevisaUnivision: AI tools will be human-driven to ensure cultural nuances are respected, especially for Hispanic consumers.

• Matt Sweeney, GroupM US: AI will empower agencies to adopt more audience-first strategies, improving ROI and ad spend efficiency.