Deutsch Promotes Four Leaders to C-Suite Amid Major Industry Merger

Amidst the news of the Omnicom Group and Interpublic Group’s merger, IPG agency Deutsch has announced the promotion of four key department leaders to its C-suite.

New C-Suite Leaders

• Ivan Perez-Armendariz becomes Chief Digital Officer.
• Heide Peper Hays is now Chief Data and Intelligence Officer.
• Diego de la Maza takes on the role of Chief Production Officer.
• Lauren Tetuan is appointed as Chief Media Officer.

CEO Kim Getty praised their leadership, stating, "We would not be the agency we are today without their leadership and vision. They go above and beyond to create unignorable and innovative work."

These promotions were made effective prior to the pending acquisition of IPG by Omnicom, which is expected to lead to significant cost savings.

Leaders' Backgrounds

• Armendariz, who joined Deutsch in 2019, has led digital projects including Taco Bell’s ordering app and has been integral to the agency’s generative AI initiatives.
• Peper Hays, with over 20 years of experience, previously served as EVP, Head of Business Intelligence and has been crucial in developing Deutsch’s data and analytics practice.
• Diego de la Maza, who joined in 2018, managed integrated production teams and led the agency’s in-house production company.
• Tetuan, with 17 years at Deutsch, built the digital media team and led digital planning and buying efforts.