Coors Light's Hilarious 'Case of the Mondays' Campaign for Super Bowl 2025

Dive Brief:

• Coors Light is launching a limited-edition Mondays Light packaging as a playful twist on the saying “a case of the Mondays” just ahead of the Super Bowl.
• This clever campaign follows Coors Light's recent ad mishap, where they misspelled “refreshment” as “refershment”, showcasing their humorous take on Monday mishaps.
• Research indicates that 41% of people consider the Monday after the Super Bowl as one of the worst days of the year.

Dive Insight:

Coors Light is taking the notion of “a case of the Mondays” and transforming it into an actual case of beer, catering to football fans who dread the Monday following the Super Bowl. This phrase was made famous by the film “Office Space” and reflects a trend of Y2K nostalgia that resonates with today's marketers.

Coors Light limited-edition Mondays Light packaging — a play on the idiom “a case of the Mondays” — is dropping in advance of the Super Bowl.

The Mondays Light announcement comes after Coors Light's previous blunder, where they misspelled “refreshment” in several ads, which has now turned into a humorous promotional opportunity. The agency Mischief @ No Fixed Address manages this campaign, aiming to create memorable moments before, during, and after the big game.

A misspelled out-of-home ad in Times Square

The campaign also includes an Instagram sweepstakes where participants can win a $14 payment for a 12-pack of Coors Light by engaging with the brand after the Super Bowl ad airs. This year marks Coors Light's third consecutive Super Bowl appearance, featuring a 30-second spot aimed at both English and French-Canadian audiences.