CES 2026: The Ultimate Marketing Tech Showdown for CMOs and Agencies

What to Expect at CES 2026: A Guide for CMOs, Brands, and Agencies

Of all the industry events that attract brands, agencies, and media companies, CES might be the most unwieldy. The 2026 edition includes 12 official venues spread across Las Vegas, with more than 2.5 million net square feet of exhibit space open from January 6 to January 9.

CES is a big moment for Omnicom and other agency holding companies as they look to woo clients with new marketing tech. This event serves as a critical platform for showcasing the latest innovations in marketing technology, from AI-driven tools to advanced analytics platforms.

For CMOs, brands, and agencies, CES 2026 represents an opportunity to stay ahead of the curve by exploring cutting-edge solutions that can enhance marketing strategies, improve customer engagement, and drive business growth. The sheer scale of the event underscores its importance in the marketing calendar, making it a must-attend for industry leaders seeking to leverage technology for competitive advantage.

Key areas to watch include advancements in artificial intelligence, programmatic advertising, connected TV (CTV), and data analytics, all of which are poised to transform how marketers connect with audiences in the coming year.