Canva's Genius OOH Campaign Turns Waterloo Station into a Marketing Playground

Canva and Stink Studios have transformed the area around Waterloo Station into a vibrant showcase of marketing truths through an innovative OOH (Out-of-Home) campaign. This activation, with media planning by OMD, cleverly highlights common client-agency frustrations while showcasing Canva’s versatile features.

When the Logo Goes Too Big

One billboard humorously addresses the classic request to "make the logo bigger", with the Canva logo floating outside its frame. This clever visual promotes Canva’s brand kit feature, ensuring creators can "stay on brand" effortlessly.

The Formatting Fiasco

Another execution tackles the all-too-familiar formatting woes with a billboard that reads, "Turns out the 16×9 was meant to be 9×16". This spotlights Canva’s magic resize tool, turning a potential "whoops" moment into a seamless fix.

Drag, Drop, and Almost Anything

A Forest bike precariously attached to a poster brings to life the "drag and drop almost anything" functionality, demonstrating Canva’s flexibility and ease of use.

Too Many Cooks

A billboard plastered with sticky notes full of conflicting comments humorously evokes the "too many cooks" dilemma familiar to agencies, showcasing the chaos of feedback loops.

Background Removal Revealed

The campaign also highlights Canva’s background removal feature with a poster that reveals the brick wall behind the frame, a clever nod to the tool’s capability.

This series brilliantly taps into the client-creative tension, a theme that resonates deeply within marketing circles, and does so with a knowing smile and a touch of humor.