Byline Times Launches Innovative £200,000 Marketing Campaign by Offering Shares to Readers

Byline Times Takes a Bold Step in Marketing

The alternative news outlet Byline Times is seeking to raise £200,000 by selling 2% of its share capital in the form of 2,331 shares priced at £85.81 each, thereby valuing the company at £9 million. This investment aims to boost their marketing efforts significantly.

The directors emphasize that Byline Times, which launched in 2019, is transitioning from a scrappy start-up to a more professional entity, now ready for the next stage in its evolution. The prospectus highlights that currently, only 3% of the public is aware of Byline Times, and the raised funds will enhance marketing activities, including PR and paid advertising, with a goal to double awareness by 2027.

Financial Outlook and Growth Plans

Byline Times has reported a revenue of over £1 million in 2024, marking a 22% increase from 2023. A substantial portion of this revenue, £881,000, is attributed to approximately 30,000 subscriptions, alongside £67,000 from newsstand sales. The company is projecting £1.7 million in total revenue and a trading profit of £278,000 by 2027.

Currently, the largest shareholders are JTC Trustees (UK) Ltd and the founders Peter Jukes and Stephen Colegrave. The shares are exclusively available to Byline Times subscribers, offering them a unique opportunity to become more involved in the publication.

In comparison, another print outlet, The New European, successfully raised £1 million from 2,000 supporters by selling shares at £3 each in 2022, showcasing a growing trend in reader investment in journalism.

Summary of Share Offer

Byline Times is not just selling shares; it is inviting its readers to play a more significant role in its future. This initiative underscores a shift in how media companies can engage with their audience while securing necessary funds for growth.

For more updates, you can follow Byline Times as they navigate this exciting new chapter in their journey.