Bungie’s Marathon is facing significant hurdles as reports emerge that Sony has canceled all paid marketing plans for the highly anticipated game. This move comes amidst a series of controversies and internal challenges that have plagued the project.
A Series of Unfortunate Events
The game, which started with a promising Closed Alpha Test, quickly encountered problems. An art theft scandal erupted when it was revealed that some promotional materials and in-game art were copied from indie artist ANTIREAL. Bungie apologized and promised to review assets, but the damage was done.
Behind the scenes, morale among developers is reportedly in "free fall." Sources describe the leadership as "toxic and humiliating," with early warnings about focusing solely on PvP being ignored. The mixed reaction to the Closed Alpha led Bungie to push back marketing and pre-order plans, replacing the open beta with "public playtests."
Sony’s Shocking Move
Now, a new report claims that Sony has canceled all paid marketing for Marathon. This unusual decision, revealed by Colin Moriarty on the Sacred Symbols+ podcast, suggests a lack of confidence in the game’s current state. With no paid marketing and ongoing issues, a delay seems inevitable.
What’s Next for Marathon?
Despite the turmoil, neither Bungie nor Sony has officially confirmed a delay. However, with the planned September 23 launch looming, pushing forward could worsen the situation. Fans are left wondering if Bungie can turn things around or if Marathon’s release will be postponed.
Key Takeaways:
- Art theft scandal damaged the game’s reputation.
- Developer morale is low, with leadership criticized.
- Marketing plans scrapped, signaling potential delays.
- No official confirmation from Bungie or Sony yet.
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