Adrian Motte Departs Nine After Nine Years: A Career Chronicle

Adrian Motte, a senior communications executive at Nine, has announced his departure after nine years, citing redundancy as the catalyst for a new chapter. Known as one of the industry's nicest professionals, Motte's career at Nine spanned publicity, corporate communications, and commercial storytelling across television, streaming, publishing, audio, and sales.

Nine Lives: A Journey Through Media

Motte joined Nine in 2017 as Senior Publicist for the Today franchise, initially expecting a 12-month stint. Instead, he navigated through major brands and events, including Love Island Australia, Stan, and the network's coverage of the Paris 2024 Olympic Games. He later transitioned to corporate communications, supporting commercial, trade marketing, and sales teams, while overseeing communications for publishing brands like The Sydney Morning Herald, The Age, The Australian Financial Review, and nine.com.au.

In his LinkedIn announcement, Motte reflected on his tenure: "What started as a year-long gig in 2017 looking after publicity for the Today show has seen me traverse every aspect of the business... It's been a wonderfully relentless, satisfying and at times, completely and utterly bonkers, experience in an industry that's changing ever so fast."

A Career Before Nine

Prior to Nine, Motte spent over seven years at FremantleMedia Australia, working on hit franchises like MasterChef Australia, The X Factor, Australia's Got Talent, Farmer Wants A Wife, Celebrity Apprentice, and Family Feud. His earlier career included roles at Pacific Magazines, News Corp, The Sun in the UK, FAMOUS magazine, and New Idea.

Motte's departure marks the end of an era, but his optimistic outlook on redundancy as an "opportunity to reset, recharge and tackle what comes next with gusto" is a testament to his resilience. As he takes time for school pick-ups and a phone-free vacation, the media industry eagerly awaits his next move.