Adobe Elevates Lara Balazs to Chief Marketing Officer: A Game-Changer for Global Marketing

Adobe Appoints Lara Balazs as CMO

SAN JOSE, Calif.— December 2, 2024 — Adobe has officially appointed Lara Balazs as the Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing, reporting directly to CEO Shantanu Narayen. Balazs previously held the position of CMO and General Manager at Intuit, where she transformed the company’s branding and marketing strategies to support its AI-driven financial technology platform, significantly enhancing its brand awareness and reputation.

Balazs will now lead Adobe's Global Marketing Organization, overseeing its acclaimed brand, Adobe.com, and managing the company’s industry-leading events, campaigns, communications, social media, and media operations.

“We’re delighted to welcome Lara Balazs to lead Adobe’s Global Marketing Organization,” stated Shantanu Narayen. “As Adobe continues to deliver industry-leading product innovations across content creation and digital marketing, Lara’s unique experience in both B2C and B2B sectors will help us engage our expanding user base more effectively while enhancing Adobe's brand reach and impact.”

Lara Balazs brings a wealth of experience from her tenure at top companies like Amazon, Visa, and Nike, where she implemented innovative, customer-centric marketing strategies that drove transformational growth. Notable achievements include:

• Driving the growth of Amazon Prime and Visa globally.
• Leading Visa into the digital payments era with the launch of mobile-first products like Visa Checkout and Apple Pay.
• At Intuit, she propelled the ProTax Group to its highest growth in years and boosted the company's brand awareness to unprecedented levels.

Recognized on Forbes' list of the World’s Most Influential CMOs and a recipient of AdWeek's CMO Vanguard Award, Balazs is dedicated to advancing the marketing profession and promoting social impact within the industry.

Balazs holds a Bachelor of Arts in Pre-Law from the University of Washington and an MBA from the Kellogg School of Management at Northwestern University.

About Adobe

Adobe is committed to transforming the world through personalized digital experiences. For more information, visit www.adobe.com.