7-Eleven's 'Roll-Up & Refuel': A Bold Celebration of Skate and Car Cultures

7-Eleven Inc. has launched a dynamic multi-channel advertising campaign titled “Roll-Up & Refuel”, spotlighting two iconic American subcultures: skateboarders by day and car enthusiasts by night. This campaign is a tribute to the communities that have made 7-Eleven a staple in their daily routines.

Campaign Highlights

• Multi-channel approach: Including broadcast ads, social media content, and out-of-home marketing.
• Exclusive deals for 7Rewards members: Featuring a $1 Big Gulp and special Gold Pass Deals.
• Limited-edition merchandise: A collaboration with skate label Dirty Ghetto Kids (DGK) for a unique capsule collection.

Celebrating Culture and Community

Marissa Jarratt, EVP and Chief Marketing & Sustainability Officer at 7-Eleven, emphasizes the campaign's focus on community and convenience, offering the snacks and deals that keep these vibrant cultures moving.

Special Announcements

• 7-Eleven Day (7/11): Free small Slurpee drinks nationwide.
• Jurassic World Rebirth collaboration: A recent partnership bringing dinosaurs to life in stores.

This campaign not only celebrates the spirit of movement and community but also reinforces 7-Eleven's position as a cultural hub for these subcultures.