7-Eleven Inc. has launched a dynamic multi-channel advertising campaign titled “Roll-Up & Refuel”, spotlighting two iconic American subcultures: skateboarders by day and car enthusiasts by night. This campaign is a tribute to the communities that have made 7-Eleven a staple in their daily routines.
Campaign Highlights
- Multi-channel approach: Including broadcast ads, social media content, and out-of-home marketing.
- Exclusive deals for 7Rewards members: Featuring a $1 Big Gulp and special Gold Pass Deals.
- Limited-edition merchandise: A collaboration with skate label Dirty Ghetto Kids (DGK) for a unique capsule collection.
Celebrating Culture and Community
Marissa Jarratt, EVP and Chief Marketing & Sustainability Officer at 7-Eleven, emphasizes the campaign's focus on community and convenience, offering the snacks and deals that keep these vibrant cultures moving.
Special Announcements
- 7-Eleven Day (7/11): Free small Slurpee drinks nationwide.
- Jurassic World Rebirth collaboration: A recent partnership bringing dinosaurs to life in stores.
This campaign not only celebrates the spirit of movement and community but also reinforces 7-Eleven's position as a cultural hub for these subcultures.
Comments
Join Our Community
Sign up to share your thoughts, engage with others, and become part of our growing community.
No comments yet
Be the first to share your thoughts and start the conversation!