2025 Women in Media Power List: Celebrating the Trailblazers Shaping the Future

The media world is undergoing a transformation, led by an unstoppable force of women who are redefining leadership, creativity, and innovation. B&T’s 2025 Women in Media Power Long List showcases the remarkable achievements of these leaders across various sectors of the media and marketing industry.

Who Runs the Media World?

These women are not just participating in the media landscape; they are leading it. From CEOs to creative directors, their influence spans across:

• Digital Media & Technology
• Advertising & Brand Strategy
• Content Creation & Editorial Leadership
• Data & Analytics

Highlighted Leaders:

• Aimee Buchanan, CEO of WPP Media ANZ, is driving the future of media with innovative strategies.
• Mia Freedman, Co-Founder of Mamamia Women’s Network, continues to empower voices through content.
• Rose Herceg, President of WPP ANZ, is a visionary in blending creativity with business acumen.

Why This List Matters

This compilation isn’t just a recognition of individual achievements; it’s a testament to the collective power of women in media. Their work is:

• Breaking barriers in traditionally male-dominated fields.
• Setting new standards for leadership and innovation.
• Inspiring the next generation of media professionals.

The Impact of Their Leadership These leaders are not only shaping their organizations but also influencing the broader media ecosystem. Their contributions are pivotal in:

• Driving digital transformation
• Fostering inclusive workplaces
• Creating content that resonates with diverse audiences.