Marketing Lead

Company: Y-Tech.io

Location: Remote

Type: Part-time / Full-time

Salary: Competitive (discussed individually)

About Y-Tech

Y-Tech is an international digital studio. We design & develop user-centric web & mobile apps, intelligent AI solutions for clients around the world. We believe in turning ideas into scalable digital products, combining strategy, design and technology in a human-centred way.

The Role

We’re looking for a marketing leader who can assess, structure and elevate our current marketing foundation — identifying what should be refined, expanded or rebuilt — and translate these insights into a clear, scalable strategy with measurable results. Your role is to architect a cohesive, high-performing marketing system and lead its end-to-end execution by establishing efficient, AI-powered processes that maximise output while minimising manual work.

You’ll execute this unified strategy across our three business streams:

• Design & Development — B2B services (branding, UI/UX, web/mobile dev)
• AI Co-Create Products
• Startup Factory — fast micro-product launches

What You'll Do

Build the Strategy:

• Audit current marketing materials (case studies, landing pages, content, funnels, etc.)
• Analyse competitors, target audiences and market positioning
• Develop a unified marketing strategy covering all three business streams
• Design AI-powered workflows to streamline content creation, research, analysis & execution
• Set up and refine essential infrastructure: analytics (GA4), tracking, dashboards and reporting

Execute:

• Oversee performance channels and optimise them for growth (LinkedIn, Google Ads, etc.).
• Lead product launch campaigns (Product Hunt, Reddit, niche communities)
• Test hypotheses, iterate marketing assets and improve funnels
• Report weekly on key metrics and adjust strategy based on insights
• Work closely with design, development and product teams to ensure alignment and consistency

What You Bring

Must-haves

• 3+ years in growth marketing, ideally in B2B
• Proven experience building a marketing strategy (from assessment → structure → execution) and driving measurable results
• Strong analytical skills: GA4, funnel analysis, dashboards, data-driven decision making
• Ability to design and optimise marketing systems and workflows
• Hands-on experience with AI-powered marketing tools (for content, research, analysis, automation)
• Fluent English (and ideally Russian)

Nice-to-haves

• Experience in early-stage startups, fast launches, micro-products, or MVP go-to-market
• Strong copywriting / creative direction skills
• Experience working with international markets and cross-cultural audiences

What We Offer

• Full autonomy once strategy is approved — you own the outcome
• Marketing budget allocated for experiments and growth
• Remote role with flexible schedule
• Culture of creativity, fast decisions and continuous growth

Hiring Process

1. Screening call (30 min)
2. Paid test assignment (6-8 hours): audit + high-level strategy outline
3. Final interview (30 min)

Please send

• Your CV
• One case study: “How I created a marketing strategy from scratch and made it work”
• Short answer: “How would you approach marketing for Y-Tech’s services based on what you see on our website?”