Director of Content Strategy / Brand & Content Lead

About the Company

WorkMagic is a leading marketing measurement and experimentation platform helping e-commerce and retail brands make smarter, data-driven decisions across channels like Meta, TikTok, Google, and Amazon. Powered by AI and grounded in rigorous incrementality testing, we help brands uncover what truly drives results. We are growing rapidly, fueled by customer love, word-of-mouth, and bold ambitions. This is a team that solves problems from first principles, ships quickly, and obsesses over delivering measurable impact for our customers.

The Problem

Most marketing attribution is a lie. Platforms grade their own homework. Last-click models reward whatever touched the customer last, not what actually drove the sale. And billions of dollars in ad spend get allocated based on these distorted signals every single year.

WorkMagic exists to fix this. We’re the incrementality measurement platform used by 100+ major D2C and ecommerce brands to understand what’s actually working — through geo-lift tests, multi-touch attribution, and cross-channel incrementality analysis. Our data reveals the truth that platforms don’t want marketers to see.

The problem? Not enough people know this yet. The industry needs a wake-up call, and we need the person who can sound the alarm.

The Role

This is not a “write blog posts and manage the content calendar” job. This is a build the narrative and own the audience job. You will be the first dedicated content hire reporting directly to the CEO. You’ll define WorkMagic’s voice, build our thought leadership engine, and grow an owned audience that the industry pays attention to. You’ll have access to proprietary data from 100+ brands that no one else in the market has — your job is to turn that data into stories that change how people think about marketing measurement.

What You’ll Own

• Narrative Strategy — Define the core story WorkMagic tells the market. Not a tagline. A worldview.
• Thought Leadership Content — Write original, opinionated pieces that make people stop scrolling. LinkedIn, long-form essays, industry commentary.
• Data Storytelling — Turn WorkMagic’s cross-client incrementality data into benchmark reports, industry indices, and data-driven narratives that earn press coverage and backlinks.
• Newsletter — Launch and grow a weekly/biweekly newsletter that becomes required reading for performance marketers and ecommerce leaders.
• Social Presence — Build WorkMagic’s LinkedIn and social channels into something people actually want to follow.
• Industry Influence — Get WorkMagic’s perspective into industry media (Marketing Brew, Digiday, Modern Retail, AdExchanger) through contributed pieces, expert commentary, and PR-worthy data releases.

What This Is NOT

• SEO content production. We’re not trying to rank for “what is marketing attribution.”
• Generic B2B content marketing. No “5 Tips for Better ROAS” listicles.
• Demand gen support. You’re not writing landing page copy or nurture emails (though your content will absolutely generate demand).

You

• You’ve built an audience before. Maybe it’s a newsletter with 2,000 engaged subscribers. Maybe it’s a LinkedIn presence that gets real engagement. Maybe you were the person behind a brand’s content that people actually talked about. The proof is in the work.
• You have strong opinions about marketing, measurement, or the ecommerce ecosystem — and you can back them up with reasoning and data.
• You’ve worked in or closely with the D2C/ecommerce/martech world. You know what a media buyer cares about. You understand ROAS, CAC, LTV, and incrementality — or you’re a fast, voracious learner.
• You write with a distinctive voice. Your work doesn’t sound like it was written by a committee (or a chatbot).
• You think in distribution, not just production. You know that a great piece of content nobody sees is just a diary entry.