Role Description The VP of Market Strategy is a full-time remote role responsible for defining and driving Wonderus’s go-to-market strategy for the Tydronium® platform and related offerings. This role leads market analysis, segmentation, and positioning efforts to identify high-value opportunities across personal care, beauty, and adjacent sectors. The VP oversees cross-functional strategic initiatives, partnering with sales, finance, product, and R&D teams to align market strategy with commercial goals and resource allocation. Day-to-day responsibilities include building market models, assessing competitive landscapes, guiding pricing and licensing strategies, and developing strategic partnership frameworks. The role also involves presenting insights to senior leadership, refining strategic roadmaps based on performance data, and supporting key customer and partner engagements to ensure market strategies translate into sustainable growth.
Qualifications
- Strong analytical skills to interpret market data, build strategic models, and support evidence-based decision-making.
- Experience in finance, including budgeting, forecasting, and evaluating commercial and licensing opportunities.
- Background in sales leadership or commercial development, with a track record of building and executing go-to-market plans.
- Exposure to trading or deal-making environments, including structuring partnerships, licensing agreements, or complex commercial contracts.
- Proven project management skills to lead cross-functional initiatives, manage timelines, and deliver strategic outcomes.
- Executive-level communication and presentation skills, with the ability to influence stakeholders and convey complex concepts clearly.
- Experience in beauty, personal care, specialty chemicals, or related B2B technology sectors is highly beneficial.
- Demonstrated ability to work effectively in a remote, collaborative environment and to operate with a high level of autonomy.
- Advanced degree in business, finance, marketing, or a related field preferred, or equivalent practical leadership experience.