About Our Client:
The organization operates within the metabolic health industry, focusing on addressing chronic metabolic diseases such as type 2 diabetes and obesity. It utilizes AI Digital Twin technology to create dynamic models of individual metabolism, integrating data from continuous glucose monitors, smartwatches, and meal logs. This approach enables personalized health management and has demonstrated impact through improved clinical outcomes like lowered A1C levels, sustained weight loss, and medication reduction.
About the Opportunity:
The PRODUCT MARKETING MANAGER: MESSAGING & COMMERCIALIZATION is responsible for defining and communicating the value proposition of cardio-metabolic health programs to buyers including health plans, employers, and health systems. This role shapes the messaging and sales content used across multiple programs to ensure clarity and effectiveness in sales and marketing efforts. It directly impacts the success of product launches, sales enablement, and customer engagement by maintaining consistent, compelling narratives that support business growth.
Responsibilities:
- Develop and maintain a centralized source for positioning, launch messaging, and sales enablement materials
- Conduct interviews with prospective buyers and current clients to develop detailed buyer personas
- Translate clinical outcomes and product features into actionable value propositions for sales teams
- Collaborate with Product teams on go-to-market strategies and launch planning
- Create pitch decks, case studies, one-pagers, battlecards, talk tracks, FAQs, RFI/RFP responses, and demo/video scripts
- Partner with Marketing and Design teams to produce and distribute sales content
- Monitor the effectiveness of messaging in sales interactions and adjust as needed
- Facilitate regular communication with Sales, Health Economics, and Customer Success teams to keep messaging aligned with program updates
- Ensure messaging consistency across the portfolio and major presentations
- Perform additional duties as assigned
Requirements:
- Minimum 5 years experience in product marketing, preferably in health technology or B2B SaaS with multiple products
- Experience developing personas based on in-depth buyer interviews
- Proven success creating messaging frameworks applicable across multiple products
- Skilled writer capable of producing content for executive and sales audiences
- Proficiency with AI tools coupled with strong judgment for accuracy
- Demonstrated ability to collaborate cross-functionally without direct authority
- Strong attention to detail and commitment to accuracy
- Experience in healthcare or employer benefits is strongly preferred
Pay Range and Compensation Package:
- The compensation range for this position is $140,000 - $160,000 annually
Benefits & Perks:
- Competitive compensation package aligned with leading technology companies
- Remote working environment with a global team
- Opportunity for equity participation
- Unlimited vacation with managerial approval
- 16 weeks of fully paid parental leave for delivering parents; 8 weeks fully paid for non-delivering parents
- Fully employer-sponsored healthcare, dental, and vision coverage for employees, with 80% coverage for dependents
- Health Savings Account and Flexible Spending Account options
- 401(k) retirement savings plan
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.