Directive is a leading digital marketing agency dedicated to delivering innovative and results-driven solutions for enterprise clients across various industries. With a strong focus on SEO, content marketing, paid media, and strategic consulting, Directive helps organizations enhance their online visibility, drive sustainable growth, and achieve their business objectives. Our company culture emphasizes collaboration, continuous learning, and a commitment to excellence, ensuring that our team remains at the forefront of industry trends and technological advancements. We pride ourselves on fostering an inclusive environment where diversity is valued, and every team member is empowered to contribute their unique skills and perspectives.
About The Role
The Content Strategist is a vital client-facing position responsible for managing day-to-day client deliverables, developing tailored marketing strategies, and maintaining strong communication channels with clients and internal teams. This role primarily handles enterprise-level accounts, requiring a deep understanding of the service line and its impact on broader business objectives. Internally titled Account Strategist, Content & SEO, the ideal candidate will utilize their expertise to craft comprehensive strategies that align with client goals, optimize performance, and ensure measurable success. The strategist will work closely with Associate Directors, content writers, designers, and project managers to execute campaigns effectively, monitor progress, and adapt strategies based on data insights and industry best practices.
Qualifications
- Proven experience in SEO principles, including keyword research, on-page optimization, and link building
- Strong analytical skills with the ability to interpret website traffic and SEO metrics using tools like Google Analytics, SEMRush, Ahrefs, and Google Search Console
- Excellent communication skills, capable of building and maintaining client relationships and owning stakeholder engagement
- Experience with project management tools such as Asana
- Agency experience, particularly with B2B technology and SaaS clients
- Demonstrated organizational, time management, and multitasking abilities
- Enthusiasm for digital marketing, SEO, and content strategy
- Knowledge of industry tools including Screaming Frog and crawling tools
- Ability to stay updated on industry trends, including AI and automation applications in marketing
- Minimum of a bachelor’s degree in Marketing, Communications, Business, or related field
- Relevant certifications in SEO, content marketing, or digital marketing preferred
- Develop and implement customized content and SEO strategies that align with client goals and industry best practices
- Create comprehensive project plans, set measurable goals, and monitor progress using data from multiple sources including Google Analytics, CRM systems, SEMRush, and Ahrefs
- Collaborate with content writers, designers, and other team members to ensure timely delivery of high-quality content campaigns
- Manage client relationships by proactively communicating project timelines, deliverables, and performance metrics
- Build strong internal and external communication channels to facilitate seamless project execution and reporting
- Regularly report on strategy performance through bi-weekly meetings, monthly, quarterly, and bi-annual reviews, including business review presentations
- Identify opportunities for account growth through upselling, cross-selling, and referrals, maintaining a focus on client satisfaction and retention
- Partner with project managers where applicable to ensure task delegation, due date adherence, and overall project success
- Stay informed about industry trends, including emerging AI and automation tools, to enhance strategy effectiveness and operational efficiency
- Competitive base salary ranging from $75,000 to $95,000 USD, commensurate with experience and location
- Comprehensive medical, dental, and vision insurance plans, including 100% employer-paid coverage for employees and 50% for dependents
- Disability and life insurance coverage
- Access to mental health resources such as Spring Health and Headspace
- Wellness benefits including Gympass
- Unlimited paid time off with a minimum of two weeks, paid company holidays, your birthday off, and end-of-year recharge period
- Paid parental leave to support work-life balance
- Retirement plans including traditional and Roth 401(k) with a 3% company match
- Annual performance-based bonus and anniversary trips for team bonding and recognition
Directive is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected characteristic. All qualified applicants will receive consideration for employment without regard to these factors. We believe that a diverse team enhances our creativity, innovation, and overall success, and we are dedicated to providing an equitable hiring process and work environment for all employees.