The Boyd Companies, Inc. is a fully employee-owned organization committed to fostering a collaborative and innovative work environment. As a leader in our industry, we prioritize employee development, community engagement, and delivering exceptional value to our clients. Our company culture emphasizes integrity, creativity, and continuous improvement, ensuring that our team members are empowered to contribute their best work while enjoying a supportive and inclusive workplace.
About The Role
We are seeking a talented and creative Digital Marketing & Creative Specialist to join our marketing team remotely. This role is ideal for individuals who are highly motivated, detail-oriented, and passionate about digital content creation. The successful candidate will play a vital role in developing engaging visual and multimedia content across various digital platforms, including social media, websites, email campaigns, and digital advertising. The position requires a strong understanding of design principles, branding, and emerging technologies such as AI tools to enhance creative workflows. While technical proficiency is important, a keen eye for aesthetics, layout, and visual storytelling is equally critical. The candidate must be comfortable working independently, managing multiple projects, and continuously learning new software and trends to keep our marketing efforts innovative and effective.
Qualifications
- A college degree is not required; relevant experience or a strong portfolio can substitute
- Proven experience in digital content creation, graphic design, or related fields
- Knowledge of fundamental design principles, including layout, typography, and color theory
- Experience with social media content creation and digital marketing channels
- Proficiency in creative software such as Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) or comparable tools
- Basic video editing skills or a strong desire to learn video production
- Comfortable using AI-powered creative tools for image and video generation and editing
- Strong organizational skills with the ability to manage multiple projects and meet deadlines
- Excellent attention to detail and ability to accept and incorporate feedback
- Curiosity and adaptability to learn new technologies and platforms independently
- Understanding of branding and visual identity maintenance
- Design and produce digital marketing materials for social media, websites, digital ads, email campaigns, landing pages, and other channels
- Create visually compelling graphics, short videos, reels, stories, and web content
- Edit and produce video content suitable for various digital platforms
- Utilize AI tools to generate, enhance, and modify creative assets
- Write effective prompts and refine AI-generated content to align with brand standards
- Assist in the development and maintenance of websites and landing pages
- Optimize creative assets for different platforms, devices, and screen sizes
- Contribute to the development of creative concepts for digital advertising campaigns
- Maintain consistency of brand identity across all digital channels
- Select appropriate visual elements such as fonts, colors, and imagery based on campaign goals
- Apply design principles including balance, contrast, hierarchy, and whitespace to create effective visuals
- Review and critique creative work to improve layout, messaging, and overall effectiveness
- Organize and manage digital creative assets, templates, and media files
- Stay current with design trends, social media shifts, and emerging digital marketing tools
- Test new creative approaches to identify strategies that generate strong engagement
- Collaborate with marketing, sales, operations, and leadership teams to align creative efforts with business objectives
- Comprehensive medical, dental, and vision insurance with most premiums covered
- 15 days of paid time off annually, with accrual starting from the date of hire
- Paid holidays, including 9 fixed holidays and 1 flexible holiday
- Summer Fridays with alternating Fridays off from Memorial Day through Labor Day
- One volunteer day per year to support community involvement
- Reimbursement opportunities for certifications, continuing education, and advanced degrees
- 401(k) retirement plan with 100% company match up to 4%
- Additional perks such as pet insurance discounts, rental discounts, HSA, and HRA
- Weekly on-call bonus of $100, with an additional $100 during major holidays
- Participation in our Employee Stock Ownership Program, allowing employees to share in company success
The Boyd Companies, Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. We do not discriminate based on race, color, religion, sex, national origin, disability, protected veteran status, or any other protected characteristic under applicable law. We believe diversity enhances our workplace and are dedicated to providing equal employment opportunities to all qualified individuals.