Social Media Marketing Specialist

Company Description

WeGym is building the future of fitness equipment and education by designing products and experiences that prioritize women while welcoming everyone into strength spaces.

Role Description

WeGym is looking for a strategic, creative, and self-sufficient Social Media Manager to own our day-to-day social presence. This role starts as a contract position and is designed to scale into a full-time role as we grow.

You’ll be responsible for planning, scheduling, and publishing all social content; driving community engagement; partnering with ambassadors and influencers; and ensuring our social channels reflect our brand voice and business goals. You’re the type of person who thrives in a fast-moving environment, loves building playbooks, and isn’t afraid to get scrappy.

Key Responsibilities

• Own weekly and monthly social content calendars for both WeGym and WeGym Pro accounts, aligned with launches, promotions, and brand storytelling.
• Plan and execute content that ladders into broader marketing, growth, and revenue goals.
• Collaborate closely with the Marketing Director on product-specific content needs, campaign themes, and creator storytelling.
• Prepare, schedule, publish, and optimize social content across platforms, adapting for best practices, formats, trends, and performance insights.
• Write on-brand, conversion-minded captions that drive engagement and community.
• Partner with the Affiliate Manager to request, manage, and organize creator and ambassador content (UGC, photos, videos, testimonials, tutorials).
• Create and publish blogs that support social, email, and product campaigns.
• Assist with email marketing copy and creative to ensure cross-channel consistency.
• Support creative strategy for paid marketing campaigns, contributing ideas, hooks, and messaging.

•Track, analyze, and report on social and content performance, sharing insights and recommendations to continuously improve results.

Qualifications

• 2–4+ years of experience managing social media for a consumer brand (fitness, wellness, lifestyle, or CPG preferred).
• Deep understanding of current short-form video trends, platform best practices, social storytelling, and bringing an ecommerce brand to life via social.
• Comfortable working in a startup environment with changing priorities and fast timelines.
• Strong communicator, proactive, organized, and confident in managing deadlines.
• Attention to detail and strong copywriting skills
• Creative thinker with an eye for content and a passion for building community.
• Graphic/video skills (CapCut, Adobe Express, Canva)

•Bonus: familiarity with hubspot or email/SMS marketing