Walker and Sloan are proud to be working with a well known Performance Marketing Agency that scale DTC Ecommerce clients to 8 to 9 figures. Due to some fantastic growth they are looking for a Creative Strategist to join the team.
Creative Strategist
Fully Remote in the UK
Salary: £45k-£65k plus very strong comms
About:
The agency is a UK-based performance marketing agency that has scaled 50+ DTC brands to 7 and 8 figures. We run paid media across Meta, Google, TikTok, YouTube, and more — backed by in-house creative strategy, content production, and conversion optimisation. Performance-based pricing means we only win when our clients win.
The Role:
We're hiring a Creative Strategist to own the creative output for a portfolio of DTC client accounts. You'll be responsible for the full creative lifecycle — from competitor research and trend analysis, through brief writing, to QA and performance review.
This isn't a "make it pretty" role. You're the person who decides what gets made, why it'll work, and how it should look — then makes sure the final output matches the vision.
Responsibilities:
• Own creative strategy for 4-8 DTC client accounts
• Produce 10-20+ creative briefs per client per month (statics, video, UGC)
• Analyse ad performance data to identify winning angles, hooks, and formats
• Research competitors and trends across Meta Ad Library, TikTok Creative Center, and organic social
• Write ad copy, headlines, and hooks that convert
• QA all creative output — copy accuracy, brand consistency, platform specs
• Collaborate with media buyers to align creative with campaign objectives and ROAS targets
• Manage creative pipeline from brief through to ad launch
• Stay ahead of platform changes, creative trends, and DTC best practices
Requirements:
• 2+ years in paid social creative strategy, ideally at a performance marketing or DTC agency
• Proven ability to produce high-volume, high-quality creative briefs
• Strong understanding of direct response advertising and what drives conversions
• Fluent in Meta Ads, TikTok Ads, and performance metrics (CTR, hook rate, hold rate, ROAS)
• Excellent copywriting skills — scroll-stopping hooks and converting CTAs
• Analytical mindset — you use data to inform creative, not just gut feel
• Highly organised — multiple clients, tight deadlines, no quality drops
• Self-motivated and proactive — you spot opportunities before being asked
Nice to Have:
• Experience with UGC creator management and briefing
• Familiarity with Airtable, Google Sheets, and creative PM tools
• Knowledge of Google Ads creative best practices
• Portfolio of ads you've strategised that delivered measurable results
Why?
• Your creative decisions directly drive revenue across brands with serious ad budgets
• Work alongside a team of 45+ across strategy, design, media buying, and production
• Remote-first with a global team — no pointless office days
• Clear path to Senior Creative Strategist as the agency scales
• 50+ case studies of brands we've scaled — the proof is in the results
If interested please contact Lee Curry at Walker and Sloan
