Do you love turning a trade show floor, a webinar, or a well-timed campaign into pipeline your sales team is genuinely excited about? Are you the person who can walk into a region and build the relationships, events, and channel programs that get a growing cybersecurity company noticed?
Why VMRay
At VMRay, you'll be the driving force behind pipeline and revenue growth across MEA & Southern Europe, one of our key growth markets. You'll build and scale our field marketing function from the ground up, working hand in hand with our EMEA sales team and channel partners to bring our global GTM strategy to life on the ground. You'll be the go-to person for sales reps and marketing colleagues alike whenever a campaign, event, or partner program needs to happen, reporting directly into our VP of Marketing, with real ownership over regional execution and impact.
If you want a role where you can build something from scratch, work across cultures and languages, and watch your campaigns turn directly into pipeline, this is built for you.
Your Responsibilities
- Develop and execute regional field marketing plans aligned with business objectives and sales priorities across MEA & Southern Europe.
- Partner closely with the Sales organization to drive demand generation, pipeline growth, and customer engagement.
- Plan and deliver integrated marketing campaigns, including digital programs, webinars, customer events, executive roundtables, and trade shows.
- Support the development of the company's channel marketing approach by creating scalable marketing programs and assets for partners.
- Identify opportunities to increase market awareness and generate demand in key MEA & Southern markets, and localize global marketing initiatives for regional markets, with a particular focus on French-speaking countries.
- Manage campaign execution from planning through reporting and optimization.
- Track campaign performance, pipeline contribution, and ROI, providing actionable recommendations.
- Manage campaign budgets and external agencies where required.
- Ensure effective lead management and campaign execution using Salesforce (SFDC) and Pardot (Marketing Cloud Account Engagement).
Our Requirements
Essential:
- 3-5 years of experience in B2B marketing, preferably in SaaS, cybersecurity, or enterprise tech.
- Proven experience executing events or field marketing programs and channel development.
- Ability to manage multiple events and campaigns simultaneously.
- Experience working with or supporting sales teams.
- Knowledge of Account Based Marketing and account penetration (upsell and cross-sell).
- Familiarity with Pardot.
- Fluent in French and English.
- Willingness to travel up to 25% within the region and internationally.
- Data-driven mindset with the ability to track and report on performance and cost (ROI).
- Strong communication skills, especially in cross-functional settings.
Advantageous (not essential):
- Familiarity with other marketing and CRM tools (e.g. HubSpot, Salesforce).
- Fluent Arabic.
Location: MEA & Southern Europe, fully remote.
Why Apply
If you're ready to build a field marketing function from scratch, work closely with sales to turn campaigns into real pipeline, and bring VMRay's story to a fast-growing region, let's talk.
Click the Apply Button and begin your journey with VMRay.
