Marketing Communications Specialist

You’re a storyteller with a marketer’s mindset. You thrive on understanding who the audience is, what they care about, and how to move them from awareness to action. You know how to speak to engineers and executives alike — translating complex topics into clear, compelling content. You’re proactive, organized, and passionate about helping a growing company communicate its vision with clarity and purpose. Who We Are At Vertech, not only do we develop world class industrial automation solutions for some of the top US companies, we also strive to be the team of choice for the best and brightest talent. I mean, we call ourselves control freaks for a reason. The passion (and intelligence) our employees have is truly mind-blowing. In turn, we work hard to take care of our own with excellent benefits and pay, personal development, and transparent communication. We also know that you can be great at what you do and still have fun. If that sounds like a good fit, help us bring the next generation of automation solutions to nearly every industry, including manufacturing, food and beverage, renewable energy, water and wastewater, data centers and more. Top Reasons to Work with Us

• Flexible work schedule with a remote first mentality meaning you can work from home!
• Weekly communication from management in our internally famous Friday morning meeting
• Competitive Compensation including a bonus plan
• No more than a 4 week waiting period on all benefits including the 401k
• A really rad Christmas Party each year
• A manager that is cool…most of the time, because no one is perfect
• A path for growth, a great culture, PTO, AND MORE!

What You Will Be DoingContent & Messaging

• Develop and maintain a deep understanding of Vertech’s Ideal Customer Profiles (ICPs) and buyer journeys to tailor messaging for awareness, consideration, and decision stages.
• Write, edit, and manage content across multiple channels including blogs, case studies, white papers, press releases, newsletters, promotional materials, sales collateral, etc.
• Partner with subject matter experts to translate engineering and technical concepts into engaging, customer-focused stories.
• Maintain brand tone and consistency across all written materials, internal and external.
• Build a content strategy that supports campaign objectives, sales enablement, and overall brand positioning.

Campaigns & Email Marketing

• Collaborate with the Marketing Manager to plan the conversion strategy for multi-channel marketing campaigns.
• Write nurture and drip email sequences, promotional emails, and newsletters designed to move prospects through the funnel.
• Create compelling copy for paid ads, landing pages, and lead magnets.

Social Media & Public Relations

• Manage and grow Vertech’s presence on LinkedIn through consistent, brand-aligned messaging.
• Write social content that amplifies campaigns, showcases company culture, and engages industry audiences.
• Draft press releases and coordinate with industry partners on co-marketing efforts.

Website & SEO

• Write and optimize website copy to align with SEO best practices and ICP intent.
• Collaborate with the Marketing Manager to create new pages, resources, and content hubs that support lead generation.
• Maintain content accuracy and messaging cohesion across all digital touchpoints.

Internal Communications

• Assist with writing internal communications such as announcements and event promotions.
• Support the creation of training materials, recruiting materials, and internal campaigns to promote company culture and alignment.

Event Marketing

• Develop messaging for promotional materials and presentation content to be used at trade shows, webinars, and other live or digital events.
• Develop campaign messaging to promote events and boost awareness.

What You Will Need

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
• 3–5 years of experience in B2B marketing communications or content marketing (industrial, manufacturing, or technology industry highly preferred).
• Proven experience developing content aligned to ICPs and buyer journeys.
• Demonstrated skill in writing for email nurture/drip campaigns, white papers, and other lead-generation content.
• Exceptional writing, editing, and storytelling skills with a keen eye for tone, structure, and clarity.
• Strong understanding of how content supports marketing funnels and drives conversions.
• Experience managing content in platforms such as HubSpot or similar CMS.
• Ability to create/edit your own graphics for social media posts using brand templates with design tools such as Canva and Adobe Creative Suite.
• Portfolio of written work required (please include 3–5 samples that showcase range and depth of storytelling, technical clarity, and campaign messaging).