Account Based Marketing (ABM) - Manager/Senior Manager

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors. As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment. Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities. The Role We're seeking a motivated and experienced Account-Based Marketing (ABM) Manager to build and execute impactful ABM strategies that will drive growth across our key accounts. In this role, you’ll lead the development and expansion of our ABM program, designing and executing targeted content and initiatives for strategic accounts and key decision-makers. You’ll collaborate closely with sales, strategy, services, and other marketing teams to ensure a fully integrated, data-driven approach. What You’ll Do

• Deliver personalised and highly tailored experiences to key decision-makers within the target accounts
• Create impactful global ABM programs from strategy to execution
• Scale 1:1 and 1:Few ABM initiatives
• Deliver messaging and assets, tailored to the company identity and footprint
• Apply an experimentation mindset to ABM initiatives to drive, test, learn, and optimize
• Collaborate closely with account partners and strategy leads on strategies to support internal customer success initiatives
• Partner with product, content, field, and digital marketers to build, execute, and track ABM programs at the account level
• Work directly with customers and their internal teams
• Educate Veeva stakeholders on programs, share best practices, and provide visibility

Requirements

• 5+ years of experience in ABM for an enterprise software or cloud-based solution provider
• Proven track of personalised content creation (web, video, slide deck…)
• Strong experience in building and executing integrated marketing programs, managing budgets, and reporting
• Proven ability to build relationships and collaborate across stakeholders
• Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical mind to manage cross-functional teams across different geographies
• Strong project management skills and ability to manage multiple priorities and projects at the same time, with excellent attention to detail
• Excellent team player with a positive attitude and a strong sense of ownership
• Strong track record of driving successful global ABM programs and deep understanding of ABM best practices and methodologies

Nice to Have

• Experience implementing and utilizing ABM software
• Experience with sales and marketing automation systems
• Experience in assisting with weekly and monthly marketing program reporting and metrics
• Any second language
• Experience in marketing to life sciences

Perks & Benefits

• The chance to work with a genuine market leader
• Incredible support from the wider team, and a best-in-class tech stack to help you be successful in your role.
• Work anywhere policy – You can utilise our office spaces or work remotely when you need to.
• Health & wellness reimbursements
• Veeva Giving 1%

#RemoteUK Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world. As an equal opportunity employer, Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, disability and life experience shape us all into unique individuals. We value people for the individuals they are and the contributions they can bring to our teams. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at talent_accommodations@veeva.com.