Company Description Motherlode Prospecting LLC is building VectorTopo, a unified, precision mapping platform for outdoor enthusiasts and professionals. Hikers, prospectors, miners, hunters, backpackers, anglers, pilots, search and rescue crews, and photographers who need highly accurate data in the field. The application combines ultra high definition LiDAR, satellite imagery, geological and soil data, mining claims, and land boundaries into a single, integrated system. VectorTopo has an innovative engine to generate county and federal mining claim filing paperwork using machine learning, advanced data aggregation, and an intuitive user interface and is currently in private beta. The company is supported by multiple U.S. provisional patent applications focused on automated geospatial land claim generation, administration, claim boundary resolution, and document creation, with strong technical innovation in mineral land claims and spatial data solutions.
Role Description The Director of Marketing and Public Relations is a full-time, remote role. We are based in California, but we know great talent spans the globe. This role leads the development and execution of the overall marketing strategy, including brand positioning, product marketing, and integrated campaigns to support platform adoption and growth. Day-to-day responsibilities include planning and managing marketing programs, overseeing market research and competitive analysis, and collaborating with sales and product teams to align messaging and go-to-market activities. The director will manage public relations initiatives, including media outreach, press releases, events, and thought leadership, while monitoring and reporting on key performance metrics. This position also involves building and mentoring a small marketing team, managing external agencies and partners, and ensuring consistent storytelling across digital, print, and in-person channels.
Qualifications
- Candidates should possess skills in Marketing and Marketing Management to develop and oversee integrated marketing strategies and campaigns.
- Candidates should possess skills in Market Planning and Market Research to structure marketing plans and analyze customer segments, competitors, and industry trends.
- Candidates should possess skills in Sales collaboration to support lead generation, sales enablement, and go-to-market initiatives.
- Demonstrated experience leading marketing and PR in a technology, geospatial, or SaaS environment is beneficial.
- Strong written and verbal communication skills, including experience with media relations and executive-level presentations.
- Proven ability to develop brand narratives, manage budgets, and measure campaign performance using analytics tools.
- Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree or equivalent experience is a plus.
- Experience building and leading diverse teams, with the ability to work independently and collaborate across disciplines.
This role includes an equity stake in the company. Must be willing to travel internationally to meet with clients and establish media and vendor partnerships.
