Marketing Social Media Manager

US Fertility is a leading provider of fertility services, dedicated to helping individuals and couples achieve their dream of starting a family. Out network of fertility clinics spans across the United States, and we are committed to providing high-quality, compassionate care to our patients. We rely on cutting-edge technology and innovative solutions to deliver the best possible patient experience. This role plays a pivotal part in shaping how patients and prospective families experience our brand online — translating medical expertise and compassionate care into engaging, credible, and empathetic social storytelling. The Manager will define the vision for US Fertility’s social ecosystem, align organic and paid initiatives, and establish best practices that drive meaningful engagement, brand trust, and patient growth. The Social Media Manager is both strategist and storyteller — someone who understands the emotional nuance of fertility care and the power of digital connection. They bring structure, creativity, and empathy to every initiative, helping US Fertility communicate hope and expertise to thousands of individuals and families each day. We have an immediate opening for a full-time Marketing Social Media Manager to join our team. This is a REMOTE full-time position. The schedule for this position is Monday-Friday 8am-5pm.How You'll Contribute:

• Lead the creative development and execution of a national social media strategy that elevates brand awareness, supports patient acquisition goals, and celebrates the mission of helping people build families.
• Oversee the planning and publishing of content across corporate and clinic-level channels, ensuring a cohesive voice, brand consistency, and compassionate tone.
• Inform content creation and creative direction, collaborating with marketing, communications, and clinical subject matter experts to produce educational and inspiring stories that build trust and engagement.
• Establish and maintain governance frameworks, including platform guidelines, response protocols, and compliance with healthcare marketing and privacy regulations (HIPAA, FTC).
• Partner with paid media and analytics teams to align organic and paid strategies, optimizing campaigns for reach, conversion, and efficiency.
• Monitor and interpret performance data, providing regular insights and recommendations to improve audience engagement, community sentiment, and content effectiveness.
• Manage and mentor internal and external resources, including agencies, freelancers, and regional partners to ensure alignment, timeliness, and high-quality execution.
• Stay ahead of social trends, platform evolutions, and emerging formats, identifying opportunities for innovation that reinforce US Fertility’s leadership in reproductive healthcare.

What You'll Bring:

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• 7+ years of experience in social media strategy, content development, or digital communications, ideally within healthcare, wellness, or a similarly regulated industry.
• Proven track record leading social media programs that deliver measurable growth in awareness, engagement, and conversion.
• Deep understanding of social analytics, audience targeting, and content optimization tools (e.g., Sprout Social, Meta Business Suite, Google Analytics).
• Exceptional writing and editing skills, with a strong sense for tone, empathy, and brand storytelling.
• Fluency with design tools and an aesthetic sensibility.
• Experience managing cross-functional stakeholders, agencies, and distributed teams.
• Strong organizational and leadership skills; ability to manage multiple priorities in a fast-paced environment.

More important than the best skills, however, is the right person. Employees who embrace our mission, vision, and core values are highly successful. What We Offer:

• Competitive pay + bonus
• Comprehensive training
• Medical, dental, vision, and 401(k) matching
• Generous paid time off and holidays
• Retirement plan
• Tuition assistance
• Ability to make an impact in the communities we serve

At US Fertility, we promote and develop individual strengths in order to help staff grow personally and professionally. This is an ideal time to join our team! To learn more about our company and culture, visit here.