TikTok Shop Account Manager

Pay: £2200-2500/month (Freelance)Location: Remote (UK-based)

Unpack Agency is a marketplace growth agency helping FMCG brands thrive on platforms like Amazon and TikTok Shop. We’re a team of brand builders and marketplace operators working hands-on with exciting startups and challenger brands across the UK and Europe.

We’re now looking for a part-time (4 days/week) TikTok Shop Account Manager to take ownership of key accounts — managing both day-to-day operations and paid media execution. You’ll be working directly with our clients, ensuring their products perform through engaging content, strategic campaigns, and coordinated affiliate/influencer activity.

Key Responsibilities

• Manage TikTok Shop accounts end-to-end for a portfolio of brands — from setup to scaling.
• Run and optimise TikTok Ads campaigns with a clear focus on ROAS and growth KPIs.
• Plan product launches, content strategy, and affiliate/influencer coordination in collaboration with our creators and clients.
• Monitor GMV, sales performance, stock, returns, and content-to-cart conversion.
• Review performance metrics and provide regular reports and actionable insights to clients.
• Collaborate with internal and external team members (video editors, creators, paid media specialists) to execute growth plans.
• Maintain strong communication with clients to keep them informed, supported, and confident in performance.

RequirementsEssential:

• Experience managing TikTok Shop accounts
• Hands-on experience running TikTok Ads, including setup, optimisation, and performance analysis
• Strong understanding of creator/affiliate workflows and how to scale product reach through partnerships
• Data-driven approach — confident reading metrics and adjusting strategies to hit targets
• Strong written and verbal communication
• Ability to manage multiple accounts and timelines

Beneficial:

• Experience working in or with an agency
• Familiarity with FMCG, beauty, wellness or DTC brand spaces
• Experience using TikTok Creator Marketplace, affiliate tools, or Spark Ads

What’s in it for you?

• Work remotely.
• Flexible freelance role (4 days/week)
• Be part of a growing, founder-led agency working with exciting brands
• Opportunities for growth as TikTok Shop continues to expand
• Creative, fast-moving environment where you’ll own your accounts

Job Type: Freelance (4 days/week)

Pay: £2,300.00 per month

Work Location: Remote