Role Description The Head of Growth is a full-time, remote role responsible for driving user acquisition, activation, retention, and revenue across UnlockAI’s products. This role will design and execute growth strategies, run experiments across channels, and build scalable funnels that convert curious visitors into engaged daily learners. Day-to-day responsibilities include analyzing growth metrics, optimizing onboarding flows, managing marketing campaigns, collaborating with product and content teams on growth initiatives, and identifying new distribution opportunities. The Head of Growth will also partner with sales and business development to expand partnerships, create growth-focused go-to-market plans, and develop repeatable playbooks that accelerate company-wide growth.
Qualifications
- Strong Growth Marketing skills, including lifecycle marketing, funnel optimization, and data-driven experimentation.
- Proven experience in Customer Acquisition across paid, organic, and partnership channels, with a focus on measurable ROI.
- Hands-on Growth Hacking capabilities, including rapid testing, creative tactics, and leveraging tools to scale growth efficiently.
- Background in Sales and Business Development, with the ability to build relationships, negotiate deals, and develop strategic partnerships.
- Ability to interpret analytics, define KPIs, and use data tools (e.g., product analytics, A/B testing platforms, CRM) to guide decisions.
- Experience in consumer or edtech products, ideally with mobile-first or subscription-based models.
- Excellent communication and cross-functional collaboration skills, comfortable working with product, engineering, and content teams.
- Self-directed, comfortable in a fast-moving startup environment, with a bias toward action and experimentation.
- Bachelor’s degree in a relevant field or equivalent practical experience in growth leadership roles.
