Performance Marketing Specialist (PPC) - Yandex experienced

About UltaHost UltaHost is a fast-growing global web hosting provider oAering cutting-edge hosting solutions to thousands of clients worldwide. We pride ourselves on reliability, innovation, and an unwavering commitment to excellence in digital performance. Our team spans multiple countries and cultures — all united by one goal: building the most trusted and high-performing hosting experience. Job Overview We are looking for a Performance Marketing Specialist (PPC) with strong experience in regional markets where Yandex plays a key role, to take full ownership of our paid media strategy and execution across multiple platforms. This is a high-impact role for a data-driven marketer who excels at scaling paid campaigns, optimizing conversion funnels, and turning performance insights into sustainable growth. Key Responsibilities End-to-End Campaign Management

• Own strategy, setup, execution, and optimization of paid campaigns across Google

Ads, Bing Ads, Yandex Direct, Meta Ads, and Native Ad Networks (Taboola, Outbrain, etc.)

• Identify opportunities to expand into additional platforms such as LinkedIn Ads

when relevant

• Build platform- and region-specific campaign structures, keyword strategies, and

bidding models Performance Optimization

• Continuously test, optimize, and scale campaigns through A/B testing, audience

segmentation, creative iteration, and funnel analysis

• Improve core performance metrics including CPL, CPA, and ROAS
• Leverage Yandex-specific auction mechanics, algorithms, and quality factors to

maximize performance Conversion Tracking & Analytics

• Ensure accurate conversion tracking and attribution using Google Tag Manager and

GA4

• Set up and manage Yandex Metrica, including goals, events, and behavioral insights
• Analyze attribution models and user journeys to inform optimization decisions

Budget Management

• Own budget planning and allocation across platforms to maximize ROI
• Strategically manage testing and scaling budgets

Reporting & Insights

• Build and maintain actionable reports and dashboards (preferably via Looker

Studio)

• Translate performance data into clear insights and strategic recommendations for

stakeholders Collaboration

• Work closely with design and copy teams when needed to develop high-performing

ad creatives and landing pages tailored to regional audiences Requirements

• 3+ years of hands-on experience in performance marketing / PPC across major paid

platforms

• Strong practical experience with Yandex Direct, alongside Google Ads and Meta Ads
• Proven track record of delivering measurable results in competitive markets (CPL,

CPA, ROAS)

• Advanced expertise in conversion tracking, pixel/tag implementation, and datadriven optimization
• Solid knowledge of GA4, GTM, and A/B testing methodologies
• Highly analytical mindset with the ability to turn performance data into strategic

actions

• Self-starter with strong ownership mentality, able to work independently while

collaborating cross-functionally

• Excellent communication skills and a passion for growth marketing

Highly Preferred

• Previous experience in SaaS, cloud, or hosting companies in a similar role

(Performance Marketing Specialist / PPC Specialist)

• Deep understanding of user behavior and acquisition dynamics in Yandex-dominant

regional markets