Social Media Manager – SEO & Brand Alignment

This freelance opportunity focuses on elevating brand visibility and search performance by optimizing and aligning YouTube, Facebook, and Instagram accounts for a company specializing in labeling and coding equipment. The role requires a strategic approach to social media management, ensuring all platforms are interconnected, fully branded, and optimized for Google indexing. The ideal candidate will have a strong understanding of social media SEO, platform verification, and content strategy tailored to a B2B audience in the industrial equipment sector. You will play a key role in shaping the company’s digital presence and ensuring consistency across all channels. Deliverables

• Fully optimized and branded YouTube, Facebook, and Instagram business accounts, each linked to the company website.
• Consistent branding, including profile images, banners, and descriptions across all platforms.
• Verified accounts where possible, with accurate business information and categories.
• SEO-friendly channel and page descriptions, keywords, and categories to enhance Google search visibility.
• Industry-specific content recommendations suitable for customers interested in labeling and coding equipment.
• Guidance on maintaining account alignment and best practices for ongoing optimization.

Requirements

• Proven experience managing and optimizing business social media accounts (YouTube, Facebook, Instagram) for SEO and brand consistency.
• Strong knowledge of social media platform features, verification processes, and Google indexing best practices.
• Ability to create compelling, SEO-optimized descriptions and select appropriate categories for industrial B2B brands.
• Experience with branding, graphic assets, and maintaining a cohesive visual identity across platforms.
• Familiarity with content strategy and audience engagement for technical or industrial sectors.
• Excellent communication skills and attention to detail.
• Availability for a single project with potential for future collaboration.

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