Social Media Manager – Luxury Real Estate

This role offers an exciting opportunity to shape the digital presence of a luxury real estate brand specializing in high-end properties across Costa Rica’s premier coastal communities. The Social Media Manager will be responsible for developing and executing a comprehensive social media strategy to establish a strong, recognizable brand identity in the luxury real estate sector. The position requires a creative and strategic thinker who can guide brand positioning, provide creative direction for content (with a focus on video), and drive audience engagement to elevate the company’s online storytelling and consistency. Deliverables

• Develop and implement a tailored social media strategy for luxury real estate, focusing on platforms such as Instagram, YouTube, and Facebook.
• Guide creative direction for photo and video shoots, ensuring content aligns with the brand’s premium positioning.
• Curate and schedule engaging content that highlights property listings, lifestyle, and community features.
• Monitor, analyze, and report on social media performance metrics to inform ongoing strategy.
• Foster audience engagement by responding to comments, messages, and inquiries in a timely and professional manner.
• Collaborate with internal stakeholders to ensure brand consistency across all digital channels.

Requirements

• Demonstrated experience managing social media for brands, ideally within real estate, luxury, or lifestyle sectors.
• Strong understanding of content creation, visual storytelling, and brand positioning for high-end audiences.
• Proficiency in social media platforms, especially Instagram and YouTube; familiarity with analytics tools.
• Creative direction skills for photo and video shoots, with an eye for luxury aesthetics.
• Excellent written and verbal communication skills in English; Spanish proficiency is a plus.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Availability for a full-time contract position; remote work with preference for candidates familiar with Costa Rica or Latin American markets.

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