Social Media Manager – Healthcare (Contract)

Join a dynamic Australian manufacturer specializing in dairy desserts for hospitals and aged care facilities, supporting their mission to deliver quality, variety, and nutrition across the healthcare sector. This freelance role focuses on managing and elevating the brand’s presence on LinkedIn, Instagram, and Facebook, ensuring all content is tailored for healthcare professionals and organizations. You will play a key part in shaping the company’s digital voice, developing engaging campaigns, and maintaining a professional, compliant tone that resonates with the healthcare community. Deliverables

• Develop and schedule monthly content calendars for LinkedIn, Instagram, and Facebook, aligned with brand messaging and healthcare compliance.
• Create warm, professional copy and simple graphics or short-form videos suitable for healthcare audiences.
• Manage seasonal campaigns and contribute creative ideas to enhance engagement and reach.
• Monitor social media channels, respond to comments and messages, and report on campaign performance.
• Collaborate with internal stakeholders to ensure content accuracy and alignment with brand values.

Requirements

• Proven experience managing social media for healthcare, nutrition, or health-related brands.
• Strong understanding of healthcare communication standards and compliance requirements.
• Proficiency in content creation, including copywriting, basic graphic design, and short-form video editing.
• Familiarity with social media management tools and analytics platforms.
• Excellent communication skills and attention to detail.
• Ability to work independently, meet deadlines, and adapt to evolving campaign needs.
• Based in Australia or with a strong understanding of the Australian healthcare sector preferred.
• Availability for ongoing, casual freelance work.

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