SEO Expert - Freelance

This role focuses on elevating the online presence of a home services website specializing in power washing for the Southern California region. The primary objective is to enhance the site’s search engine ranking by building credible, high-quality backlinks tailored to the home services sector. The ideal candidate will have a proven track record in SEO link-building strategies, particularly for local businesses, and will be responsible for increasing the website’s authority and visibility among potential customers in the Los Angeles area. This is a remote freelance opportunity with the possibility of ongoing work based on performance. Deliverables

• Develop and execute a targeted backlink strategy to improve domain authority and local search rankings.
• Identify and secure high-quality, relevant backlinks from reputable sources within the home services and related industries.
• Conduct competitor backlink analysis to inform outreach and link acquisition tactics.
• Monitor and report on backlink profile growth, quality, and impact on search rankings.
• Collaborate with internal stakeholders to align SEO efforts with broader marketing objectives.
• Ensure all link-building activities comply with Google’s guidelines and best practices.

Requirements

• Demonstrable experience in SEO, with a focus on link-building for local service businesses.
• Strong understanding of Google’s ranking factors and white-hat SEO techniques.
• Familiarity with tools such as Ahrefs, SEMrush, Moz, or similar for backlink analysis and outreach.
• Excellent research, communication, and negotiation skills for securing quality backlinks.
• Ability to work independently and deliver results within agreed timelines.
• Knowledge of the home services industry or similar local business sectors is highly desirable.
• Availability to work remotely and provide regular progress updates.

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