Growth Marketing Expert – Freelance

This role centers on driving organic and revenue growth for a spirituality-focused TikTok account with an established follower base. The primary objective is to scale the account to 100K followers and achieve ambitious monthly revenue targets through group subscriptions, one-time readings, and course packages. The ideal candidate will be responsible for strategizing, executing, and optimizing growth experiments, with a focus on sustainable, authentic audience engagement and conversion. Content creation is already managed, so the emphasis is on growth management, funnel optimization, and innovative marketing tactics tailored to the spirituality niche. Deliverables

• Develop and implement organic growth strategies to increase TikTok followers to 100K.
• Design and execute experiments to optimize conversion funnels for group subscriptions, readings, and course packages.
• Monitor analytics to track progress toward monthly and quarterly revenue goals.
• Identify and test new tactics for audience engagement and retention.
• Collaborate with content creators to align growth initiatives with channel messaging.
• Provide regular performance reports and actionable insights for ongoing improvement.

Requirements

• Proven experience in digital marketing, growth hacking, or social media management, preferably on TikTok.
• Strong understanding of organic growth strategies and funnel optimization.
• Analytical mindset with proficiency in using TikTok analytics and other relevant tools.
• Creative problem-solver with a track record of running successful growth experiments.
• Excellent communication and collaboration skills.
• Familiarity with the spirituality or wellness sector is a plus.
• Ability to work independently and deliver results in an ongoing, remote role.

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