Freelance Web Developer – Shopify Conversion Optimization

This role focuses on enhancing an existing Shopify website to maximize user engagement and drive higher conversion rates. The successful candidate will conduct a comprehensive review of the current site, identify areas for improvement, and implement actionable changes aimed at increasing sales and sign-ups. The position requires a strong understanding of e-commerce best practices, user experience optimization, and proven expertise in Shopify development. There is potential for ongoing collaboration based on performance and results. Deliverables

• Audit the current Shopify website to identify usability and conversion bottlenecks
• Propose and implement actionable enhancements to improve site performance and user experience
• Optimize site layout, navigation, and checkout processes for increased conversions
• Integrate conversion tracking and analytics tools to monitor improvements
• Collaborate on A/B testing strategies and analyze results to inform further changes
• Provide clear documentation of all changes and recommendations for future improvements

Requirements

• Demonstrated experience in Shopify website development and conversion optimization
• Strong knowledge of e-commerce UX/UI best practices
• Proficiency in HTML, CSS, JavaScript, and Shopify Liquid
• Experience with analytics platforms such as Google Analytics and Shopify reports
• Ability to conduct A/B testing and interpret data-driven insights
• Excellent problem-solving skills and attention to detail
• Strong communication skills and ability to present actionable recommendations
• Availability for potential follow-up work based on project outcomes

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