Freelance Marketing – Remote

This role focuses on evaluating creative campaign outputs generated by a large language model (LLM) for digital marketing initiatives. The position requires a senior marketer with a strong background in campaign strategy, creative assessment, and quality assurance. You will be responsible for reviewing a variety of deliverables, including campaign concepts, advertisements, brand positioning statements, influencer briefs, landing page copy, and content calendars. The primary objective is to benchmark and enhance the creative quality and strategic reasoning of LLM-generated outputs, ensuring they align with brand standards and ethical guidelines. Deliverables

• Evaluate and score two LLM-generated creative outputs using a structured rubric.
• Provide concise rationales for each assessment, highlighting strengths, weaknesses, and actionable improvement suggestions.
• Develop or adapt an evaluation rubric with clear examples for each criterion.
• Share any existing frameworks or rubrics previously used in digital marketing evaluation or QA processes.

Requirements

• Extensive experience in digital marketing strategy, campaign development, and creative evaluation.
• Proven ability to apply structured rubrics and quality assurance frameworks to assess creative outputs.
• Strong understanding of brand voice, audience targeting, and ethical marketing practices.
• Demonstrated skill in identifying and addressing unethical persuasion patterns in marketing content.
• Excellent written communication skills, with the ability to provide clear, actionable feedback.
• Familiarity with LLM-generated content and AI-driven marketing tools is highly desirable.
• Availability for a single, project-based engagement with prompt turnaround.

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