Digital Marketing Specialist – Freelance Project

This role focuses on leveraging a high-traffic YouTube Shorts channel to drive consistent ebook sales. The ideal candidate will develop and execute a content-to-conversion strategy, transforming short-form video engagement into digital product purchases. You will be responsible for optimizing content, refining calls-to-action, and analyzing performance metrics to maximize conversions, all while maintaining an authentic and non-intrusive approach. Collaboration on ad copy, hooks, and psychological triggers that resonate with viewers is essential. This is an opportunity to make a measurable impact on digital product sales through innovative marketing tactics. Deliverables

• Develop and implement a marketing strategy tailored to YouTube Shorts for ebook sales
• Optimize short-form video content to increase viewer engagement and conversion rates
• Create or refine calls-to-action and bio links to drive traffic to the ebook sales page
• Analyze channel and campaign metrics, providing actionable insights and recommendations
• Collaborate on ad copy, video hooks, and psychological angles to improve conversion
• Suggest and test new approaches for content-to-conversion optimization

Requirements

• Proven experience in digital marketing, with a focus on YouTube Shorts or TikTok
• Demonstrated success in selling digital products or ebooks online
• Strong understanding of short-form video content and audience engagement strategies
• Ability to analyze data and adjust strategies based on performance metrics
• Excellent communication and collaboration skills
• Creative thinker with a results-driven mindset
• Familiarity with optimizing calls-to-action and bio links for conversions
• Experience with performance-based or commission-based marketing is a plus

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