Digital Marketing – E-Hailing Platform

Join an exciting new e-hailing platform launching in Johannesburg, South Africa, as a digital marketing specialist. This remote, part-time contract role focuses on building brand awareness and driving user acquisition for both drivers and riders. You will play a key role in developing and executing marketing strategies to establish a strong presence in a competitive market, working closely with stakeholders to ensure the platform’s successful entry and growth. Deliverables

• Develop and implement digital marketing strategies tailored to the e-hailing sector
• Create and manage campaigns to attract drivers and riders
• Monitor and analyze campaign performance, adjusting tactics for optimal results
• Collaborate on content creation for social media, email, and digital ads
• Support the launch with targeted outreach and brand awareness initiatives
• Provide regular reports on marketing activities and outcomes

Requirements

• Demonstrated experience in digital marketing, preferably in tech, mobility, or startup environments
• Strong understanding of social media platforms, digital advertising, and content marketing
• Ability to design and execute campaigns for user acquisition and engagement
• Excellent communication and collaboration skills
• Proficiency with analytics tools to track and report on campaign performance
• Self-motivated, organized, and able to work independently in a remote setting
• Based in or familiar with the South African market is a plus
• Availability for part-time, contract-based work

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